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Shift to Service-Oriented Economy and Its Impact on Corporate Strategy
Šmerda, Jiří ; Staníček,, Zdenko (referee) ; Zich, Robert (advisor)
Práce představuje v širším kontextu paradigmata servisně orientované ekonomiky a ukazuje jejich vliv na podnikové a firemní strategie. Pokouší se dát dohromady tradiční modely podnikových a firemních strategií s nově vznikající vědou o službách. Práce ukazuje hlavní myšlenky servisně orientované ekonomiky v porovnání s tradiční produktovou ekonomikou. Jako výsledek srovnání práce poukazuje na potřebu nového přístupu k byznysu, který vychází z aktuálního dění ve světě. Práce přináší sadu doporučení pro formulace podnikových a firemních strategií v servisní ekonomice. V praktické části jsou výsledky demonstrovány a použity pro strategii ve vybrané firmě.
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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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Marketing Utilization in Management of a Sport Club
Chovanec, Marek ; Cienciala,, Jiří (referee) ; Chalupský, Vladimír (advisor)
The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.
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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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The Impact of the Implementation of CRM on SMEs profitability and growth in the Czech Republic
Žák, Petr ; Procházka, Jan (advisor) ; Gapko, Petr (referee)
Rapid development of online applications supporting the corporate activities causes that the CRM software is being implemented more and more. Firms are looking for the ways how to stay competitive and retain their own customers. This thesis deals with the influence of CRM implementation on the profitability and growth of SMEs in the Czech Republic. For its purpose it uses economic data from MagnusWeb database and data collected through online questionnaire. In the first part it offers theoretical summary of the concept of CRM and CRM implementation, including the critical factors for CRM success. In the second part it comments from theory point of view surprising results of the econometric analysis and possible reasons leading to such results.
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The Corporate Culture at the Company HELUZ
LOMSKÁ, Blanka
The aim of the Diploma Thesis was to analyze the field of corporate culture at the company HELUZ and suggest changes in the corporate culture. The first part summarizes information taken from the scientific literature focusing on corporate culture, its typology, the impact on company´s strategy and company performance. Practical part describes selected company HELUZ, its data, innovative and personal policy. It focuses on content of corporate culture, its elements standards and values. Further part of the Thesis deals with corporate climate, atmosphere and satisfaction of employers. Based on information previously provided I made recommendations for changes, which should be implemented by management of the company into its strategy and which should encourage strength of the corporate culture. In the last part, there are summaries, answers and suggestions for the aim of my Thesis.
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Marketing Utilization in Management of a Sport Club
Chovanec, Marek ; Cienciala,, Jiří (referee) ; Chalupský, Vladimír (advisor)
The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.
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Shift to Service-Oriented Economy and Its Impact on Corporate Strategy
Šmerda, Jiří ; Staníček,, Zdenko (referee) ; Zich, Robert (advisor)
Práce představuje v širším kontextu paradigmata servisně orientované ekonomiky a ukazuje jejich vliv na podnikové a firemní strategie. Pokouší se dát dohromady tradiční modely podnikových a firemních strategií s nově vznikající vědou o službách. Práce ukazuje hlavní myšlenky servisně orientované ekonomiky v porovnání s tradiční produktovou ekonomikou. Jako výsledek srovnání práce poukazuje na potřebu nového přístupu k byznysu, který vychází z aktuálního dění ve světě. Práce přináší sadu doporučení pro formulace podnikových a firemních strategií v servisní ekonomice. V praktické části jsou výsledky demonstrovány a použity pro strategii ve vybrané firmě.
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Analysis of the customer needs of chosen company and strategy for its future development
MAŘÍKOVÁ, Monika
Becoming an entrepreneur is an important decision in human life, greatly affect his future. By becoming an entrepreneur but his work is just beginning. Writing the business plan should be granted only as an entrepreneur finds what you need to know everything and starts his own for practice. Also, external companies use a business plan as a basis for possible cooperation. Determining customer needs should be one of the priorities of entrepreneurs. Meet the needs of not only his, but also forms the basis of customers' success of any business. Regular surveys of current needs, frequent communication with customers is the only way to get closer to their actual needs. The entrepreneur can be successful, but today, changes that are too often can not predict, it is important to have a written policy options that can be used if necessary. Individual variants constantly innovate in order to keep actual.
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Business Flight Simulators for Strategy Decision Making in the Small Company Sector
Beer, Daniela ; Mildeová, Stanislava (advisor) ; Adamec, Stanislav (referee) ; Lacko, Branislav (referee)
Small companies can more flexible react to the present economic crise on one side, but on the other side they are very influenced by unpredictability and continous external factor changes From that reason the current economic crise can contribute to the development of various managerial simulation enabling better support in the company decision making. This new condition and rules "rebuilding" without question means also the creation of new opportunity. The decision making should be supported by suitable decision making systems to be able to quickly react, specially for small companies. This role can play business flight simulators on the basis of system dynamics, which can help small companies make strategy decision. And just the analysis of possibility how to use business flight simulators for the strategy decision in the sector of small companies is the main goal of this thesis. First the present state research had to be done and the definition of small companies and the business strategy was set. Further in this thesis the analysis of using bussines flight simulators for strategy decision making are described. This analysis is influenced by two main factors -- thin capitalization and the current business complexity - which declare the general failure in small companies sector. On these factors of failure the business flight simulator using is tested by creating models in the software for decision making support. The part of all models is the company definition from the resources view, external and internal influences including "soft" factors and the developing of the model which is the base of the business flight simulator. Within the exploring, the questionare research in the small company sector was carried out. This research should show how Czech companies use bussiness flight simulators, if they want to try them or if their decisions are supported by this kind of decision making systems. The own development of model cases reflecting these main factors of the failure and their possible solution made in the software for decision making, which was tested at one small company, the analysis of business flight simulators using by questionare research in the sector of Czech small companies and sugessted recomandation could be taken as a main and scientific benefit of this thesis.
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